UI and front-end apps for StarHub’s HD TV service

Development of the UI and front-end application for StarHub’s new HD TV service – creating the best user experience

Since it was launched in 2000, Starhub has become one of Singapore’s most innovative info-communications providers, and the pioneer in ‘hubbing’ which is the ability to deliver unique integrated and converged services to all its customers. It offers a full range of information, communications and entertainment services for both consumer and corporate markets. As well as managing an island wide HFC network that delivers multi-channel pay TV services and providing ultra-high speed residential broadband services, Starhub also provides 4G, 3G and 2G mobile network services.

The Challenge

Optiva Media was given the privilege of developing the whole UI and front-end application for StarHub’s new HD TV service. This service provides the users with the following features:

  •   Live channels with extended EPG
  •   VoD (both SVoD and TVoD)
  •   Catch-up TV
  •   Personal Video Recorder
  •   Multi-room recording
  •   Picture in Picture
  •   Media Centre
  •   Multi-screen capability
  •   Social TV integrated with Facebook & Twitter
  •   Recommendations engine for content discovery
  •   User profiles
  •   Downloadable apps including Flickr and Yahoo! News

StarHub expected a state of the art service based on a HD UI with an innovative user experience and smooth navigation which should ‘wow’ users, based on a simple and elegant design which was also provided by Optiva Media.

The front-end applications development for TV operators, has been by far the biggest project that Optiva Media’s faced and delivered successfully.

The Outcome

Using Javascript, HTML and SVG, and based on the designs and navigation defined by our User Experience experts, we proceeded with the development of the whole application, including Live TV channels with their EPG, VoD, Search and Media Centre. The development was done using Medialive framework over Nagra Open TV 5 Middleware.

This product was launched in April 2013 and it currently has 110K subscribers.

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