Development of the UI and front-end application for StarHub’s new HD TV service – creating the best user experience
Since it was launched in 2000, Starhub has become one of Singapore’s most innovative info-communications providers, and the pioneer in ‘hubbing’ which is the ability to deliver unique integrated and converged services to all its customers. It offers a full range of information, communications and entertainment services for both consumer and corporate markets. As well as managing an island wide HFC network that delivers multi-channel pay TV services and providing ultra-high speed residential broadband services, Starhub also provides 4G, 3G and 2G mobile network services.
Optiva Media was given the privilege of developing the whole UI and front-end application for StarHub’s new HD TV service. This service provides the users with the following features:
Live channels with extended EPG
VoD (both SVoD and TVoD)
Personal Video Recorder
Picture in Picture
Social TV integrated with Facebook & Twitter
Recommendations engine for content discovery
Downloadable apps including Flickr and Yahoo! News
StarHub expected a state of the art service based on a HD UI with an innovative user experience and smooth navigation which should ‘wow’ users, based on a simple and elegant design which was also provided by Optiva Media.
The front-end applications development for TV operators, has been by far the biggest project that Optiva Media’s faced and delivered successfully.
This product was launched in April 2013 and it currently has 110K subscribers.