The coevolution of entertainment and technology

The newest developments in technology have changed the way we commute, communicate, eat, sleep, and the way we have fun. The entertainment industry is no exception with modern movies, TV series, and video games getting more and more modern and exciting. 

For instance, interactivity is progressively extending to all entertainment objects, including toys. Museums and cultural heritage sites are leveraging sensors, mobile, and computer graphics technologies and being transformed into intelligent information spaces that are aware of individual visitors’ behaviors and interests and thus able to feed them with the appropriate information at the right time. In many sport disciplines, sensors and tracking systems are being used for monitoring athletes’ performances and recording game statistics, even as augmented reality solutions are enhancing live sport shows, as well.

Content personalized and outside of traditional settings

Content is expected to become increasingly personalized, with leisure experiences growing ever more capable of becoming interactive and adaptive to audience expectations. The devices we use to access these content will also need to adapt to user expectations, especially in terms of flexibility. Distinctions among the roles of television sets, gaming consoles, mobile devices, and e-book readers are ever more ephemeral, as users already expect technology to let them use their smart TVs to watch movies, keep in contact with friends, and play online multiplayer video games.

The goal of moving content outside of traditional settings is also shared by technologies such as virtual and augmented reality. These technologies, combined with innovative solutions for visualization are helping content developers to create increasingly engaging entertainment environments that more directly immerse the audience in the show or game. Devices are on a course toward being seamlessly controlled with touch, voice, gaze, brain, as well as hand and body gesture commands. Whole environments will be transformed into entertainment settings with interactive rooms created using projected displays and controlled by some interaction means based on natural commands, wearable sensors, or handheld devices.

Another point is how the technology enhanced our movie theatre experience as well as it has changed the way movie-makers create their films. The use of the Computer-Generated Imagery (CGI) has made movies more exciting. Nowadays it is almost impossible to imagine films like Avengers Endgame or series like Game of Thrones being shot without the use of the CGI so that we need to thank technologies for making those movies possible. TV has changed too with millions of people abandoning their conventional TV and switching to streaming services where they can watch whatever they want without advertisement at any time. Films and TV series are more accessible to everyone. Also, it is possible now to watch whatever movies or series you want on almost any device at any time, and that is why most people switch to watching their films and series on streaming services like HBO. 

Furthermore, in media and entertainment the pandemic has accelerated many trends that were already underway. For example, with theaters closed or allowing only limited attendance, major studios increasingly made first-run movies available direct to consumers via streaming services. What’s more, customer retention has become top of mind—making it important that providers offer a broad range of content: video, music, games, and even podcasts. 

As the coevolution of entertainment and technology continues, it will likely demand new strategies and agile approaches for companies and creators. This is especially true when it comes to 5G, which promises to drive even greater convergence among video, games, and music thanks to its faster speeds and lower latency. When combined with advances in artificial intelligence, augmented and virtual reality, and location-based services, 5G has the potential to redefine entertainment and accelerate remixing.

Media and entertainment companies’ key challenges will be expanding and converging their content and service offerings and building new entertainment remixes on top of that. For new, recent behaviors technology developers and M&E companies should ascertain whether emerging trends are likely to continue after the pandemic wanes and people start spending fewer evenings at home.

Changes in studios and movie theatre experience

In media and entertainment the pandemic has accelerated many trends that were already underway. For example, with theaters closed or allowing only limited attendance, major studios increasingly made first-run movies available direct to consumers via streaming services. What’s more, customer retention has become top of mind—making it important that providers offer a broad range of content: video, music, games, and even podcasts. 

Another point is how the technology enhanced our movie theatre experience as well as it has changed the way movie-makers create their films. The use of the Computer-Generated Imagery (CGI) has made movies more exciting. Nowadays it is almost impossible to imagine films like Avengers Endgame or series like Game of Thrones being shot without the use of the CGI so that we need to thank technologies for making those movies possible. TV has changed too with millions of people abandoning their conventional TV and switching to streaming services where they can watch whatever they want without advertisement at any time. Films and TV series are more accessible to everyone. Also, it is possible now to watch whatever movies or series you want on almost any device at any time, and that is why most people switch to watching their films and series on streaming services like HBO. 

As the coevolution of entertainment and technology continues, it will likely demand new strategies and agile approaches for companies and creators. This is especially true when it comes to 5G, which promises to drive even greater convergence among video, games, and music thanks to its faster speeds and lower latency. When combined with advances in artificial intelligence, augmented and virtual reality, and location-based services, 5G has the potential to redefine entertainment and accelerate remixing.

Media and entertainment companies’ key challenges will be expanding and converging their content and service offerings and building new entertainment remixes on top of that. For new, recent behaviors technology developers and M&E companies should ascertain whether emerging trends are likely to continue after the pandemic wanes and people start spending fewer evenings at home.

Conclusions

As the coevolution of entertainment and technology continues, it will likely demand new strategies and agile approaches for companies and creators. This is especially true when it comes to 5G, which promises to drive even greater convergence among video, games, and music thanks to its faster speeds and lower latency. When combined with advances in artificial intelligence, augmented and virtual reality, and location-based services, 5G has the potential to redefine entertainment and accelerate remixing.

Media and entertainment companies’ key challenges will be expanding and converging their content and service offerings and building new entertainment remixes on top of that. For new, recent behaviors technology developers and M&E companies should ascertain whether emerging trends are likely to continue after the pandemic wanes and people start spending fewer evenings at home.

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