The growth of investment in the metaverse, VR and AR shows a clear tendency as of where the market will lean towards in the near future. This includes the rising of ownership and installation of dedicated metaverse devices, which is expected to double by 2024 and be caused by an shift of the target customers.
Expanding the target audience: from companies to individual consumers
What is the experts’ take on this?
Where does Optiva fit into this?
The understanding and development of the Metaverse being one of Optiva Media’s key objectives, this shift within the industry and its audience affects how we visualize our strategy and analyze our place in the market.
Knowing this can only help us better understand our customers, what is offered and the advancements that should be done in order to stay on top of this digital revolution.
You can check out some of the projects related to the metaverse carried by Optiva here.