In a move to expand its activities on AI and big data in both within the industry and in the context of EU innovation programmes, Optiva Media has joined as a full member of the Big Data Value Association.
BDVA mission is to implement the AI, Data and Robotics PPP partnership (DAIRO) under the umbrella of the EU Commission. BDVA has over 200 members all over Europe and a well-balanced composition of large, small, and medium-sized industries as well as research and user organizations. BDVA/DAIRO pursue a common shared vision of positioning Europe as the world leader in the creation of data and AI-driven digital transformation.
On February 4th, 2021 Optiva Media presented its version of Data-Centered TV at its first activity group meeting. We described how connectivity, on-demand consumption and multiscreen scenarios have transformed the TV business from unidirectional broadcast to a much more complex, multidirectional, highly personalized ecosystem. Current TV services consume and generate large quantities of data such as:
- Rich content metadata (synopses, bios, images, etc.) is funnelled by TV operators from multiple metadata providers to end-users.
- Interactions from users (what they watch, like/dislike, what devices they use and when they use them) are automatically logged down to the minutest level and further leveraged for purposes of quality control, personal recommendation, addressable advertising, content curation, etc.
- The media itself is amenable to automatic processing so as to unearth a wealth of valuable information (placement of people, places and products, transcripted audio, ad break detection) which in its turn supports a number of end-user-facing and backend processes.
As a consequence, the focus of innovation on TV has shifted from content distribution to data management. With this in mind, Optiva Media R&I will be proactively working to promote AI and big data as key enabling technologies in the industry of TV.